Why must I go to Substack to keep reading some i3 articles?
Posting content to two websites has its downside, but there is enough upside to make it worth it — both for you guys and for i3.
For us, Substack is a great tool for sending content by email. The process is smooth and easy, and Substack does a great job of making sure our messages aren’t redirected to our users’ spam folders.
Yet, we haven’t committed to using Substack exclusively because there’s value in having ownership of our own content and digital space. Ownership allows for consistency and reliability over time as online platforms evolve, change or even dissolve and go away. By using our own website for some i3 content, we can also track a wider selection of user data, which helps us refine what topics we cover, and how we present them to you guys so they’re both helpful and easy to digest and use.
Meanwhile, Substack offers added reader features that we’d like to pair with our premium and/or longform content. Some of those features include:
No ads, no trackers — Substack keeps it clean —no pop-ups or data grabs.
Offline reading — Download posts or listen to our articles on the Substack app. Perfect for commutes or spotty Wi-Fi.
Comments that actually matter — Real discussions, not bots or trolls. People show up because they care.
Email-first — Gets delivered to your inbox like a newsletter from a friend—no algorithm deciding what you see.
Mobile-first design — Looks sharp on phone, tablet, whatever.
Grab the App
Quick heads-up: if you haven’t grabbed the Substack app yet, you’ll need it to use the platform’s read-aloud feature. This feature is probably the one our own clients use the most. Any written piece of premium content we post will live on Substack. You can listen to these articles as you’re driving or whenever you’re doing the things our clients are required to do that’s not accomplished by sitting at a desk, behind a computer.
Our premium content is free, and so is the Substack app.